From the Twitter Whale to Dumpling Emoji, Disney Shanghai Mickey Mouse to Conan O'Brien Pale Whale, Yiying Lu creates iconic designs & brands which transcend the linguistic barriers, unite people and enchant audiences around the world. She is also a sought-after bilingual speaker in both English and Chinese, on topics of cross-cultural design, creativity, and innovation at global conferences such as SXSW, TEDx, Adobe MAX, Web Summit and so on.

Yiying Lu is an award-winning artist, entrepreneur, educator, and bilingual speaker. She was named a “Fast Company's Most Creative People in Business”, Microsoft's “Top 10 Emerging Leader in Innovation”, and a “Shorty Awards” winner in Design. She has been featured in The New York Times, Forbes, Bloomberg, Fast Company, The Atlantic, NBC News, TIME, Wired Magazine, The Verge, CNN, and BBC.

She was born and raised in Shanghai China, educated in Sydney Australia & London UK, is currently based in San Francisco. Leveraging her cross-cultural background and experience, she strives to be a bridge between the East & the West. Her life purpose is unifying the dualities between Art & Tech, Business & Culture, Beauty & Meaning, Work & Life.