Mamadou Sow belongs to the first generation of the digital natives artists who started their career at the beginning of the twentieth first century and challenged to use the Internet as a medium to create an art work in a JPEG format. Sow’s artistic method is based on the principle of the critical reinvestigation of the existed analog visual information and its contextualization within the discourse of the virtual reality. Sow examines the issues of the intense changes occurring in the contemporary society and culture under the influence of politics, popular culture and the growing power of the Internet. He works with a different media including photography, digital graphics, and experimental sculpture as well as developing design concepts for fashion and advertising.