The factory contains artworks that have been curated by Mismar. Name for storefront came from 'art', 'artifact', and 'factory'. three word that the idea and become ARTifactory. So like a factory, this storefront will producing many artwork from some artist, who curated by Mismar. Artworks will bring not just visual, but some experiences for artist and audience. That experience can be identified by the traces it leaves in the artwork, symbols, shapes, and colors.