The Mad Pups is a collector-led group that first curated a Nifty Gateway drop on January 1, 2022. Since the group's debut drop, they have featured works from over 25 artists amassing approximately $1.4 million in gross sales. The group also released the aptly titled "Pups Pass" at the start of the year, with over 2,400 sold, which has provided exclusive access and other benefits as part of their curation program.